Bank Marketing Strategy

Posted by Christopher Mertin on August 21, 2017 in Project • 13 min read

Using statistics, deep learning, SVMs, and Gaussian Mixture Models on customer banking information to build a predictive model to optimize who the bank markets term deposits to so that marketing resources are not wasted on those unlikely to enroll.

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Rossmann Store Sales Analysis & Forecasting

Posted by Christopher Mertin on July 24, 2017 in Project • 16 min read

Uses public data from Rossmann stores with feature creation to analyze store sales and create a business forecast. Built models to predict sales at certain stores for a given day, as well as found the most important factors driving sales.

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